Broadband Marketing Manager

Job Description:

Broadband Marketing Manager

Description

Job Summary:

The Broadband Marketing Manager is responsible for directing, designing, planning and overseeing the communications, marketing, branding, and public relations for the City of Loveland’s broadband utility. This position is responsible for strategy to align with organizational plans to generate revenue, through various marketing tactics to reach a broad range of customers with a goal of enhancing brand awareness, engagement, customer retention, and customer acquisition.

The salary range for this position is $98,800.00- $143,300.00 per year with a hiring range of $98,800.00 - $121,000.00, depending on qualifications and experience.

This opportunity will remain open until filled.

A current resume is required, and a cover letter is preferred.

Are you a strategic, creative, and data-driven marketing professional with a passion for community-focused initiatives? At Pulse, we’re on a mission to deliver reliable, high-speed internet to our community, and we need an experienced Marketing Manager to help us elevate our brand. This is an exciting opportunity to lead and innovate in a growing municipal ISP with a focus on customer satisfaction, reliability, and community engagement. If you’re ready to make an impact in the broadband industry, we want to hear from you!

Essential Functions:

• Managing and leading a team of marketing professionals to execute marketing strategies and achieve objectives.
• Develop and manage the communications and marketing budget, allocate resources effectively, and ensure optimal utilization to achieve objectives.
• Assist in short and long-term planning, development and maintenance for a successful Pulse branding and visual identity program.
• Responsible for ensuring a consistent brand image and message across all marketing materials and campaigns.
• Responsible for creating short-and long-range marketing and communications plans for programs and services.
• Lead overall execution and project management of communications, PR, product launch, and marketing campaigns.
• Develop, maintain, and distribute communications processes, timelines, and dashboards.
• Stay updated with the latest advancements, market dynamics, and market regulatory changes, leveraging this knowledge to drive strategic decision-making and maintain a competitive edge.
• Develop, implement, and utilize best-practices to enhance and solidify Pusle’s customer experience and prepare it for future growth.
• Oversees the creative process for publications, products, and advertising. Coordinate with design professionals to ensure overall quality and style of a product fits the needs of the organization.
• Oversees production of informational, and compelling product-related content sales collateral, case studies, videos, blogs, presentations, and other promotional and educational pieces. Oversees design, review, and placement.
• Oversees Pulse’s social media channels (Facebook, Instagram, LinkedIn, others) and calendars and is capable of effectively leveraging them for content.
• Manages and optimize martech stack, Pulse website, buyflow and conversion performance.
• Oversees advertising campaigns, including digital marketing, traditional advertising, and promotions to reach the target audience.
• Manages relationships with marketing vendors and agencies, ensuring they meet the company's standards and expectations.
• Leads demand generation, digital acquisition, and direct marketing initiatives to foster new customer relationships through lead generation and ongoing lead nurturing strategies.
• Develop strategies to drive increased revenue and customer engagement through upsell marketing initiatives.
• Assists in development of promotion and pricing strategies for existing and new product offerings.
• Monitors market activity and gather customer feedback to identify emerging opportunities, consumer preferences within market segments, and competitive threats, providing valuable insights to drive customer acquisition and tailor marketing strategies to different segments.
• Gathers, analyzes, and distributes actionable data on key competitors.
• Works collaboratively with sales and customer service teams to provide teams with the necessary tools, training, and collateral to effectively communicate value, address pain points, and drive growth.
• Utilizes insights to inform product positioning and messaging, driving consistency across the organization around how we talk about our products and services with customers.
• Works with cross-functional teams to develop and launch new products or services and manages the lifecycle of existing products. Working across the organization to accelerate GTM execution and reach acquisition targets.
• Leverages data-driven analytics to track KPI’s, generate insights, and make recommendations for new campaign optimization.
• Oversees submissions for award and speaking opportunities to elevate thought leadership opportunities and positive brand identity.
• Works with City, department, and division to develop PR and communication plans. Develop press materials including press releases, pitch announcements and briefing materials for product launches, collaborations, and other key brand initiatives.
• Facilitate media interviews, develop appropriate responses, draft and/or edit written materials, and prepare media briefing documents. Serves as media contact.
• Ability to travel and conduct business throughout the Pulse service area.

Other Job Functions:

• Respond to or assist with responding to public requests for information or complaints; ensure positive public relations and relationship building necessary for community trust, cohesiveness and understanding.
• Promotes and supports events with marketing efforts, planning, securing sponsorships, providing community relations, and on-site assistance.
• Completes special projects, serves on committees, and other duties as assigned.
• Builds effective relationships with the business community and supports key initiatives by leveraging utility resources for the Loveland community.
• Builds and coordinates effective business relationships with regional stakeholders including neighboring cities, third party partners, contractors and other agencies coordinate joint marketing and program implementation activities.
• Makes presentations to the public, Loveland Communications Advisory Board, Loveland Utilities Commission, Chamber of Commerce, various civic organizations, and City Council as needed.
• Assists with outage communications and PR and emergency response in times of crisis.
• Performs other duties as assigned.

Job Level and Management Expectations:

Supervisor for Benefitted Employees:

• Provides direct supervision to professional, technical, and skilled employees to assure accountability to department and organizational goals and objectives.
• Focus on day-to-day operations and ensuring tasks are completed efficiently.
• Interprets policies and exercises independent judgment and decision making within department.
• Makes personnel decisions related to hiring, performance, or disciplinary actions.
• Champions and embodies the company's mission, vision, values, and culture.

Qualifications:

Education:

• Bachelor's Degree or higher in Marketing, Advertising, Business, News Media, Public Relations or a related field required.

Experience:

• 6 years p rogressively responsible professional experience in a communications and marketing role with emphasis in customer service, or an equivalent combination of education and experience required.
• 2 years experience in a management or leadership position within an established organization preferred.
• An equivalent combination of education and or experience may substitute for education requirements on a year for year basis.

Certifications:

• Valid Driver's License required.

Knowledge, Skills, and Abilities:

• Leadership and managerial skills with the demonstrated ability to inspire, motivate, and develop a high-performing team. Provide objective feedback and council on communications and marketing strategy.
• Proven track record of exceptional customer service
• Strategic and creative mind with capability to execute tactically in a dynamic, growing organization. Demonstrated track record of being results-oriented and having a test-and-learn mindset, with focus on driving measurable outcomes.
• Strong understanding of full marketing mix, including product, price, promotion, and distribution, to create well-rounded and effective marketing strategies.
• Extensive experience with office suite programs, illustrator and marketing technologies and platforms, HTML, content management systems, and any software commonly used for creating marketing material and social content.
• Extensive experience with marketing platforms, ecommerce, CRM, email marketing, website analytics tools, SEO/SEM, direct response marketing and lower-funnel conversion.
• Proven ability to analyze customer experience data, derive meaningful insights, and communicate conclusions and recommendations.
• Excellent interpersonal, oral, written, and technical communication and presentation skills.
• Must be able to develop and maintain effective, cooperative, friendly, and professional working relationships, with multiple and diverse internal stakeholders, vendors, businesses, public officials, and the general public even in conflict situations.
• Self-starter that is detail oriented and has strong problem-solving, relationship and project management skills.
• Manage multiple priorities and work under stress from demanding deadlines, public contact, and complete projects within time constraints; perform multiple, concurrent tasks and make quick decisions.
• Ability to manage ambiguity and effectively cope with change in work plans and priorities.
• Must be capable of discerning when confidentiality is required and maintain confidentiality.

Physical Demands and Working Conditions:

• Frequent m inimal physical effort typically found in clerical work. Primarily sedentary, may occasionally lift and carry light objects. Walking and/or standing as needed and minimal.
• Frequent l ight to moderate physical effort that includes frequent standing or walking or maintaining arms and hands in the same position for repetitive tasks. Frequently works with light objects and light hand tools.
• Frequent e xposure to routine office noise and equipment.
• Frequent e xposure to heat and noise along with working outside in the elements.
• Occasional moderate to considerable physical effort that includes working from ladders in awkward positions. Frequent use of light or medium weight objects (e.g., 25-50 lbs) and use of medium weight tools.
• Occasional exposure to hazards typically found in general office environments where there is rarely to no exposure to injury or accident.
• Occasional exposure to hazards that are predictable or well protected against.

This job description is not designed to contain a comprehensive listing of activities, duties or responsibilities that are required of the employee.

With over 300 days of sunshine, and just 30 miles from Rocky Mountain National Park in the heart of northern Colorado, Loveland is an ideal community for anyone to call home. Known as the Sweetheart City, this vibrant cultural hub is home to nearly 500 sculptures and public art installations, the world-famous Valentine Remail Program, and picturesque views of the Rocky Mountains. The community is bustling with a thriving arts, brewery, foodie, and shopping scene. Enjoy headliner concert and theatre productions, professional hockey events, endless community recreation and open space opportunities, art and sculpture shows, and several local festivals. Loveland also boasts an award-winning golf course and an inclusive library and community center. Loveland, Colorado has EVERYTHING YOU LOVE!

In 2020, Loveland was the only Colorado City to win the Governor’s Award for Downtown Excellence, is the top residential recycling City in the state for 4 consecutive years and has been ranked as one of the top places to live, work and raise a family in the U.S. and as one of the Most Idyllic Picturesque towns in America.

Apply today to join more than 800 employees who work to meet the core values of: Accountability & Integrity, Transparency & Honoring the Public Trust, Collaboration, Innovation, Safety, Excellent Service with Courtesy and Kindness. The City of Loveland is a diverse and welcoming community organization, and our employees enjoy a competitive benefits program, various opportunities for growth and development, and an exceptional work-life balance.

A vibrant community, surrounded by natural beauty, where you belong!

Benefits Information

Benefit Eligible Benefits Package Includes:

• Two (2) Medical plans, Dental, Vision (for self/ spouse/ children)
• A Dedicated, exclusive Employee Health and Wellness Center
• Discounted Chilson Center passes
• Paid vacation, holidays, floating holidays, and medical leave
• Flexible spending including Dependent Care
• Life Insurance, AD&D, Short-term and Long-term disability, and voluntary Critical Illness Coverage
• Retirement 401a, 457, Roth (pre-& post tax) and company match
• A Comprehensive Employee Assistance Program
• Voluntary 529 College Invest program
• Tuition Reimbursement
• Employee Referral Program
• Personal and Professional Development opportunities
• Employee Recognition Program
• Exceptional work-life balance
• Market based pay & regular performance reviews
• Local Government employment is eligible for Public Loan Forgiveness Program

Reasonable accommodation will be made to enable qualified individuals with disabilities to perform the essential functions.

City of Loveland job descriptions are designed to describe the general nature and level of work necessary to perform well in the job; they are not intended to provide an exhaustive list of responsibilities, skills, and qualifications. City of Loveland job descriptions may be updated periodically, and additional activities, duties or responsibilities may be assigned by management as deemed appropriate.

The City of Loveland provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, disability, genetic information, age, or any other status protected under federal, state, and/or local law.

The City of Loveland participates in E-Verify. In accordance with E-Verify requirements, upon your date of hire the City of Loveland will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. E-Verify Notice of Participation. Learn more about your right to work. Visit E-Verify.gov for more information.

Hybrid Remote Work Eligibility:

This position may be eligible for up to two days per week working remotely. Probationary employees (within their first six months of employment) may not be eligible. Subject to change based on business needs and performance expectations.

Employment offers will be conditional on the successful completion of a background check.