Jr. Marketing Specialist

Job Description:

Jr. Marketing Specialist

Description

Classification: Marketing Communications Professional I
Hours: Full-time / 40 hours per week
FLSA: Non-exempt

Anticipated Hiring Salary Range: $4,062 to $4,739* mo.
*CSUMB provides pay scales representing its good faith estimate of what the university reasonably expects to pay for this position. The pay offered to a selected candidate will be determined on factors such as (but not limited to) the scope and responsibilities of the position, the qualifications of the selected candidate, departmental budget availability, internal equity, and CSU systemwide pay for comparable jobs.

Priority Screening Date: October 19, 2025
Recruitment Status: Open Until Filled

ABOUT CSUMB

California State University, Monterey Bay is a mid-sized university in California’s Central Coast that grants undergraduate and graduate degrees. Powered by an inspiring Founding Vision Statement , CSUMB is part of the nation’s largest four-year public university system, California State University , which educates nearly 460,000 students every year.

With a vibrant, diverse student body of over 7,000 students, CSU Monterey Bay is both a Minority Serving Institution and a Hispanic Serving Institution. Our staff and faculty transform students’ lives with a focus on student success and engagement through experiential learning, service learning, and a strong emphasis on multicultural and global perspectives. CSUMB’s sustainability goal is to be carbon neutral by 2030.

The university’s Strategic Plan prioritizes inclusive excellence through recruiting and investing in developing a diverse body of faculty, staff and administrators. Many appreciate living and working close to the shores of beautiful Monterey Bay, with easy access to recreational areas from Big Sur to Santa Cruz. Nearby opportunities for collaborative research include working in the Monterey Bay National Marine Sanctuary and Silicon Valley, and with colleagues at local research universities, including UC Santa Cruz and Stanford University.

As one of the 23 campuses in the CSU system, CSUMB offers excellent benefits, including access to below-market-rate rental housing on East Campus, and competitive salaries for faculty and staff. With proximity to the San Francisco Bay Area and San Jose, opportunities for faculty, staff and students are as endless as the shores of the nearby Pacific Ocean.

PURPOSE:

Under the general direction of the Associate Vice President for Marketing and Communications and the day-to-day guidance of the Senior Brand and Marketing Specialist, the Jr. Marketing Specialist contributes to the execution of marketing, communication, and branding strategies for Cal State Monterey Bay. This position supports the production of digital and print content aligned with the university’s visual identity and brand voice.

Working with structured processes and templates, the incumbent helps design and deploy marketing materials across channels, assists with content creation, supports brand integrity, and contributes to the evaluation of marketing efforts. The specialist serves as a collaborative team member supporting CSUMB’s mission to provide accessible and student-centered education.

ESSENTIAL DUTIES AND RESPONSIBILITIES include, but are not limited to, the following:

Marketing Content Development and Campaign Execution

• Writes, edits, and proofreads copy for a variety of platforms, including flyers, webpages, emails, and video scripts.
• Designs and produces print and digital collateral such as door hangers, flyers, and email graphics.
• Develops content for CSUMB’s Safe App and similar campaigns, tailoring messages to student audiences with a clear call to action.
• Assists in research and benchmarking to inform campaign strategy and platform selection.
• Collaborates with lead staff to storyboard, script, and produce promotional videos.
• Ensures all creative outputs meet university brand guidelines and accessibility standards, including closed captioning, alt-text, and Title II compliance.

Email, Web, and Platform Content Development

• Writes, edits, and builds HTML email campaigns.
• Designs and produces header graphics and selects imagery to support targeted messaging.
• Embeds video using and tests for cross-platform compatibility and accessibility.
• Uploads, segments, and manages email lists in accordance with communication policies and data privacy standards.
• Coordinates campaign scheduling and monitors email performance with lead staff.
• Drafts and edits content for web pages and interactive platforms such as Pathify.
• Builds pages using WYSIWYG editors and basic HTML, incorporating iframe-embedded media.
• Ensures digital content meets all accessibility requirements, including Title II compliance.
• Reviews web layout with UX/UI specialists to improve usability and engagement.
• Publish approved content and schedule app announcements to drive student engagement.

Social Media and Digital Engagement

• Coordinates with the university’s social media team to schedule and deploy content for multi-week campaigns, including posts, Reels, and stories.
• Captures original photos and short-form videos with mobile devices and edits them for publication, both on and off campus.
• Participates in content planning and provides input on platform-appropriate visuals, messaging, and student engagement tactics.
• Supports filming logistics, talent coordination, and post-production for social video, both on and off campus.
• Uses approved tools and brand templates to design and publish content that aligns with campaign goals and engagement metrics.

Other Functions:

• Perform other job-related duties and special projects as assigned.
• Assist with university events in a variety of roles, including operating a teleprompter, display screens, cue cards, or other complementary visual supports and production devices.

KNOWLEDGE, SKILLS AND ABILITIES:

• General knowledge of marketing, branding, and/or communications, and/or public relations.
• General knowledge of applicable copyright and other laws pertaining to written materials, news media and confidentiality.
• Ability to appropriately handle sensitive and confidential information.
• General knowledge and understanding of media outlets including print, television, and radio.
• Ability to work with the media for the coverage of events.
• Skill in following guidelines and providing input and feedback.
• Strong communication and interpersonal skills to work effectively in a diverse environment.
• Ability to analyze information and data and use reasoning to summarize into clear and succinct statements.
• Ability to work independently and as part of a team and build relationships with diverse stakeholders.
• Flexibility to adapt to changing priorities and deadlines.
• Organizational skills to plan, organize, and prioritize work.
• Computer skills to appropriately use technology and relevant software packages as required.

MINIMUM QUALIFICATIONS:

Equivalent to a bachelor’s degree in a related field. Relevant education and/or experience which demonstrates acquired and successfully applied knowledge and abilities shown above may be substituted for the required education on a year-for-year basis

SPECIALIZED SKILLS:

Demonstrated skill with spreadsheet, database, e-mail, social media, publication and multimedia presentation software. Technical fluency with Microsoft Office Professional Suite, and Google mail and calendaring programs. Demonstrates an expert skillset in various digital arts software programs including Adobe Creative Suite: Illustrator, Indesign, Photoshop, Acrobat. Advanced Skills in graphic creation, print design, and directing photography for publication purposes. Skilled in developing, coordinating, designing and implementing annual reports and other publications. Advanced skills in managing vendors, such as; mail houses, printers & photographers.

PREFERRED QUALIFICATIONS:

Experience in a higher education, nonprofit organization or related environment with an emphasis on donor interaction. Experience in marketing and design coordination. Highly desirable : Working knowledge of Blackbaud software including Raiser’s Edge and NetCommunity, Salesforce Marketing Cloud, and Web CMS (TerminalFour). Demonstrated understanding of and commitment to CSUMB’s Vision .

SPECIAL CONDITIONS OF EMPLOYMENT & POSITION DESIGNATIONS:

• All offers of employment are contingent upon the successful completion of a background check (including a criminal records check).
• The person holding this position will have a duty to report to the Campus Title IX Officer information pertaining to discrimination, harassment, sexual misconduct, sexual exploitation, dating violence, domestic violence, stalking, and retaliation and is required to comply with the requirements set forth in CSU Executive Order EO 1095, EO 1096, and EO 1097 as a condition of employment.
• The person holding this position is considered a “mandated reporter” under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.
• This position is required to comply with confidentiality requirements outlined in the Department of Education’s Family Educational Rights and Privacy and California’s Educational Code Chapter 13 regarding sensitive student issues.
• Must possess and maintain a valid license to drive in the State of California, pass the Defensive Training Class, and be insurable under the University's liability coverage.

PHYSICAL ENVIRONMENT:

Office environment with standard equipment and tasks. The position requires working at a computer and desk for extended periods of time. May require travel between campus offices and off-campus locations.

The health and safety of our students, faculty, and staff remain our highest priority. While on campus, students, faculty, staff, and the community will be expected to follow all campus safety mandates.

BENEFITS/PERKS:

CSUMB offers a premium benefit package that includes outstanding vacation, health, dental and vision plans; membership in the California Public Employees Retirement System (CalPERS); and 15 paid holidays a year. For more information, visit Employee Benefits Summary . The University Corporation at Monterey Bay also provides access to affordable housing near main campus. The allocation of housing is subject to several factors, including availability, eligibility criteria, and specific program guidelines. For more information, visit: https://csumb.edu/ corporation/employee-housing

APPLICATION PROCEDURE:

For full consideration, applicants must complete the required online application prior to the priority screen date found at Careers at CSUMB . Application submissions received after the application screening date will be reviewed at the discretion of the University. Materials submitted become the property of CSUMB and will not be returned.

CSUMB is not a sponsoring agency for staff or management positions.

Reasonable accommodations will be provided for qualified applicants with disabilities who self-disclose by contacting Human Resources at (831) 582-3389 or emailing humanresources@csumb.edu . All employees must be eligible for employment in the U.S.

GENERAL INFORMATION:

CSUMB hires only individuals lawfully authorized to work in the United States and is an E-Verify employer. In compliance with federal crime awareness and campus security legislation, including the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics, you can view the notice of availability and access the Cal State University, Monterey Bay annual security and fire safety reports at https://csumb.edu/clery/asr-and-fsr-notices-availability/ .

CSUMB is a smoke and tobacco-free campus.

EQUAL OPPORTUNITY EMPLOYER:

CSUMB is an Equal Opportunity employer seeking to recruit and support a broadly diverse community of faculty and staff. We value and celebrate diversity in all its forms and strive to foster an inclusive culture built on respect that affirms inter-group relations and builds cohesion. We consider qualified applicants for employment for their anticipated contributions and without regard to race, color, religion, national origin, age, gender, gender identity or expression, sexual orientation, genetic information, medical condition, pregnancy, marital status, veteran status, or disability.

Advertised: Oct 03 2025 Pacific Daylight Time
Applications close: