TPWD - Marketing Specialist IV (Digital Marketing Specialist)

Job Description:

TPWD - Marketing Specialist IV (Digital Marketing Specialist)

Description

TPWD MISSION

To manage and conserve the natural and cultural resources of Texas and to provide hunting, fishing and outdoor recreation opportunities for the use and enjoyment of present and future generations.

EXCELLENT BENEFITS:

Texas Parks and Wildlife offers a variety of benefits for employees such as generous paid time off, group insurance, retirement and pension, and frequent training and staff development opportunities. Other benefits include longevity pay, merit pay, deferred compensation, flexible benefit plans, 401K/457 retirement plans, direct deposit, staggered work hours, Employee Assistance Program and a Return-to-Work Program. For new employees or rehires, health insurance is available on the 1st of the following month after a 60-day waiting period. Click HERE to view our Benefits page.


PLEASE NOTE:

All applications must contain complete job histories in the WORK HISTORY SECTION to include

• Job Title
• Dates of employment (month/year)
• Hours worked per week
• Name of Employer, Name of Supervisor and Phone Number
• Description of duties performed
• Volunteer experience credit is counted toward any experience requirement. Please list those experiences to receive credit towards meeting the minimum requirements.
• Part-time experience credit is prorated based on the duration and hours worked per week. Please indicate hours worked for part-time/temporary/seasonal experience.
• Omission of data can be the basis for disqualification; you may state 'unknown' for any incomplete fields.
• College Transcripts are required at the time of interview (unless otherwise noted on the posting) if education is used to meet the minimum requirements of the job posting. A copy of a college transcript(s) issued from the registrar must be provided if you are selected for an interview.
• Applications with "See attached" or "See resume" will not be accepted in lieu of a completed application.
• Work In Texas (WIT) Applications : WIT applicants are required to complete the supplemental questions to be considered for the posting. To complete the supplemental questions, login to CAPPS Recruit .

IF THIS INFORMATION IS NOT SUBMITTED, YOUR APPLICATION WILL BE CONSIDERED INCOMPLETE.

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MILITARY OCCUPATIONAL SPECIALTY CODES:

Job Classification

Service

Military Specialty

Marketing Specialist I-V

Army

46S,46Z, 46A

Marketing Specialist I-V

Navy

MC, 165X

Marketing Specialist I-V

Coast Guard

PA, INF, SEI13

Marketing Specialist I-V

Marine Corps

4511, 4591, 4502, 4503, 4505

Marketing Specialist I-V

Air Force

3N0X6, 35PX

Marketing Specialist I-V

Space Force

No Military Crosswalk. Qualified veterans are encouraged to apply.

*More information on military occupational specialty codes can be found below:

https://www.onetonline.org/crosswalk/MOC/

https://hr.sao.texas.gov/Compensation/MilitaryCrosswalk/MilitaryCrosswalkGuide.pdf

MILITARY EMPLOYMENT PREFERENCE:

If you choose to claim military employment preference as outlined by the State of Texas, you must attach the required documentation referenced below at the time your application is submitted . If you have questions regarding this requirement, please visit our Military Employment Reference page at https://tpwd.texas.gov/jobs/veterans/ .

Required forms that will need to be attached with application for Military Employment Preference:

• Veteran- DD214 showing honorable discharge or Statement of Service (only for transitioning service members who have not reached their date of separation).
• Surviving spouse of a veteran who has not remarried- Marriage Certificate and DD Form 1300 or appropriate documentation.
• Orphan of a veteran killed while on active duty- Birth Certificate and DD Form 1300 or appropriate documentation.
• Spouse of a member of the US Armed Forces/Texas National Guard serving on Active Duty- Marriage Certificate and copy of spouses active-duty military orders.
• Spouse of a veteran with disability and is the primary income for household- Marriage Certificate, Veterans DD214, and VA Benefits Summary Letter showing disability rating.

Documentation must be attached to the application before military preference can be granted.




HIRING CONTACT: Jorge Amador, (512) 389-8115 / Email: jorge.amador@tpwd.texas.gov

PHYSICAL WORK ADDRESS: Marketing, TPWD HQ, 4200 Smith School Road, Austin, Texas, 78744

GENERAL DESCRIPTION :

Under the direction of the Marketing Manager, this position performs advanced (senior-level) marketing work, coordinating a variety of marketing, outreach, and economic development activities. Digital Marketing Specialist oversees and manages the Department's digital communications programs to ensure TPWD delivers relevant and timely email and text content to more than 3 million agency customers and constituents. This position is responsible for developing, implementing and tracking the effectiveness of email, text and social media marketing campaigns that drive revenue and increase awareness of agency programs, sites, products and initiatives. This position manages the Department's email services and CRM contract. This position will work with department content creators to adapt existing content for email and/or text content and works collaboratively with the in-house creative and web teams on graphics and web landing pages. Other responsibilities include maintaining a master email, text and paid social media campaign calendar; providing training and ongoing guidance to agency "email topic administrators;" and fulfilling sponsorship/advertising email deliverables. This position also provides guidance to department transactional systems that use email, text and/or paid social media to ensure consistency and best practices. Works under limited supervision, with considerable latitude for the use of initiative and independent judgment. Performs additional duties as assigned. Complies with all Agency, Division and Branch rules, regulations and procedures.


Qualifications:

MINIMUM QUALIFICATIONS :

Education :

Graduation from an accredited college or university with a bachelor's degree in Marketing, Advertising, Communications or a closely related field.

Experience :

3 years of experience in email and/or digital marketing field.

NOTE: Experience may have occurred concurrently and include internships.

Licensure :

Must possess or be able to obtain, within 30 days of employment, a valid Class "C" Texas driver's license.

PREFERRED QUALIFICATIONS :

Experience :

5 years of experience in marketing, with a minimum of 3 years in email and digital marketing.

Experience developing and tracking results from revenue-generating email marketing efforts

Experience in copywriting for marketing.

Experience managing an email and/or CRM services provider contract

Experience in project management.

Experience writing, building and sending marketing emails.

Experience in paid and unpaid social media

KNOWLEDGE, SKILLS AND ABILITIES :

Knowledge of digital marketing system operations, best practices and strategies.

Knowledge of developing email marketing test plans

Knowledge of the principles and practices of marketing.

Knowledge of developing sponsorship proposals

Knowledge of State of Texas purchasing policies and procedures.

Skill in developing revenue-generating digital marketing campaigns.

Skill in one or more email communications systems.

Skill in effective verbal and written communication.

Skill in UI/UX email design for marketing purposes.

Skill in working with creative and web teams to develop marketing materials, graphics and campaign landing pages.

Skill in using social media such as Facebook, Twitter, Instagram and Pinterest for marketing purposes.

Skill in project management, including creating and tracking timelines and budgets and keeping supervisor and others informed and coordinated.

Skill in locating and compiling research and other marketing related information.

Skill in maintaining accurate records and files in hardcopy and electronic formats.

Skill in writing advertising and promotional copy, including copy for web pages.

Skill in adapting content from magazine, web and video for emails and e-newsletters.

Skill in using online campaign reporting tools such as Meta Analytics and Matomo;

Skill in creating, maintaining and entering information into databases.

Skill in meeting deadlines.

Skill in developing and giving presentations to communities or other stakeholders.

Skill in effective communication with staff at all levels of the department and other state agencies and organizations.

Skill in establishing and maintaining effective work relationships with work-related contacts.

Skill in using MS Word, Excel, PowerPoint, and Outlook.

Ability to develop marketing strategies and a marketing or communication plan.

Ability to perform attention to detail spreadsheet and database input.

Ability to create and prepare accurate, concise reports.

Ability to proofread written communication for correct grammar and accurate URL links.

Ability to work effectively as a member of a team.

Ability to anticipate potential issues and know when to seek input from supervisors.

Ability to use sound judgment in decision-making and solve routine problems.

Ability to take initiative.

Ability to understand department organizational structure, key individuals, and assigned roles and responsibilities.

Ability to interpret and utilize agency policies, procedures and state laws.

Ability to maintain strict confidentiality.

Ability to maintain flexibility and work with frequent interruptions and multiple changing priorities.

Ability to work efficiently and in a dependable, organized and productive manner.

Ability to coordinate, organize and track large, multifaceted projects with guidance from supervisor.

Ability to accurately follow instructions.

Ability to meet goals and deadlines and communicate with management.

Ability to dependably complete routine tasks for ongoing projects.

Ability to work independently with little or no supervision.

Ability to work as a member of a team.

Ability to conduct work activities in accordance with TPWD safety program.

WORKING CONDITIONS :

Required to work from 8:00 a.m. to 5:00 p.m., Monday through Friday; alternative work schedule may be available.

Required to work overtime as necessary.

Must conform to TPWD dress and grooming standards, work rules and safety procedures.

May be required to operate a State vehicle.

Required to travel up to 10% of time with possible overnight stays.

Non-smoking environment in State buildings and vehicles.

TPWD IS AN EQUAL OPPORTUNITY EMPLOYER



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Closing Date: Nov 27, 2025, 11:59:00 PM